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PRIVACY POLICY

Privacy Policy

Effective Date: February 13, 2025
Last Updated: February 13, 2025

At Extraordinary Lights, your privacy matters to us. This Privacy Policy explains how we collect, use, and protect your information when you interact with our services. It also outlines your rights under Michigan law.

By using our website, applications, or related services (collectively, the “Service”), you agree to the practices described in this Privacy Policy.

1. Interpretation and Definitions

Interpretation

Words with capitalized initials have specific meanings defined below. These definitions apply whether the terms are used in singular or plural.

Definitions

  • Account – A unique profile created for you to access our Service.

  • Business / Company / We / Us / Our – Refers to Extraordinary Lights, located in Michigan, United States.

  • Consumer – A Michigan resident whose data is collected under this Privacy Policy.

  • Device – Any device used to access the Service, such as a computer, smartphone, or tablet.

  • Personal Data – Any information that identifies you as an individual, including:

    • Name, address, phone number, email

    • Payment or billing details

    • IP address and browsing history

  • Service – Our website, applications, and related offerings.

  • Service Provider – Third-party companies or individuals who assist us in providing the Service.

  • Usage Data – Information automatically collected during your interaction with our Service (e.g., browser type, device information, pages visited, time spent).

  • You – The individual using the Service or the organization you represent.

2. Data We Collect

Personal Data

When using our Service, we may collect:

  • Name and contact details (email, phone, address)

  • Payment information (for transactions)

  • Information you choose to share when contacting us

Usage Data

Automatically collected data may include:

  • IP address

  • Browser and device details

  • Pages viewed and time spent on the Service

Third-Party Login Data

If you choose to sign in with Google, Facebook, or similar platforms, we may collect information shared by those services (such as profile name and email).

3. How We Use Your Data

We use your data to:

  • Provide and maintain the Service (account setup, transactions, and customer support)

  • Communicate with you (updates, alerts, and service-related messages)

  • Improve our Service (analyzing usage and feedback)

  • Send marketing communications (special offers or promotions, unless you opt out)

  • Comply with Michigan law (fraud prevention and identity protection)

4. Sharing Your Data

We may share your Personal Data in these cases:

  • With Service Providers – To support our operations (e.g., payment processing, hosting).

  • Business Transactions – If Extraordinary Lights undergoes a merger, acquisition, or asset sale.

  • Legal Requirements – If required to comply with law or protect our rights.

  • With Your Consent – Only when you explicitly authorize it.

We do not sell your Personal Data to third parties.

5. Data Retention & Security

We keep your data only as long as necessary for the purposes outlined here. We use industry-standard safeguards to protect your information. However, no online transmission or storage method is 100% secure, and we cannot guarantee absolute protection.

6. Your Privacy Rights (Michigan Residents)

Under Michigan law, you have the right to:

  • Know what data we collect about you

  • Access a copy of your data

  • Correct inaccurate or incomplete data

  • Request deletion of your data (with certain legal exceptions)

  • Opt-out of marketing communications at any time

To exercise these rights, contact us at:
charles@extraordinarylights.com